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BCCIE Summer Conference provides an essential platform for the growth of BC’s International Education sector. BCCIE’s annual conference brings together more than 500 participants from our province, across Canada and beyond our borders. The conference attracts senior leaders, researchers, practitioners, student service providers, administrators, government, NGOs, and students to explore these ideas with the aim of strengthening our work and taking steps towards advancing outstanding leadership in the fields of International Education in BC.

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Monday, June 18 • 3:15pm - 4:15pm
Tools in Strategic Enrolment Management

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In recent years, Canada has become a top destination of choice for international students, and Canadian post-secondary institutions are facing both opportunities and challenges as a result. While from a marketing perspective an increase in enrolments can be a welcome problem to have, institutions are facing challenges including ensuring that the rate of growth does not outpace program and physical capacity, and that domestic/international diversity is maintained. Based on the experiences of Douglas College International, this session identifies some strategic enrolment management tools that can be used to manage growth effectively.


Lindsay Haselton

Director, International Marketing & Enrolment, Douglas College
Lindsay has worked in the higher education industry for over 10 years and is currently Director of International Marketing & Enrolment at Douglas College. Prior to joining Douglas, Lindsay served as Associate Director of Corporate Outreach at UCLA Anderson School of Management in... Read More →
avatar for Gareth Jones

Gareth Jones

Manager, International Marketing & Recruitment, Douglas College

Monday June 18, 2018 3:15pm - 4:15pm PDT
Salon 3