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BCCIE Summer Conference provides an essential platform for the growth of BC’s International Education sector. BCCIE’s annual conference brings together more than 500 participants from our province, across Canada and beyond our borders. The conference attracts senior leaders, researchers, practitioners, student service providers, administrators, government, NGOs, and students to explore these ideas with the aim of strengthening our work and taking steps towards advancing outstanding leadership in the fields of International Education in BC.

For the full sponsor list, please visit our website.

Please use the following keywords in the search function to locate your sessions of interest: K-12, Post-secondary and Language.

*Times and descriptions are subject to change.

Monday, June 18 • 3:15pm - 4:15pm
Regional Approaches to Education Marketing

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In today's connected world students are looking for a well-rounded education experience that is rooted in high-quality education but also offering a robust and varied student experience outside of the classroom. In the fast paced and competitive global environment of international education, institutions are looking to harness their collective power through destination inspired marketing. More institutions are approaching their regional counterparts for collaborative, not competitive, joint marketing opportunities. Institutions marketing independently, then, must consider their community assets/identity off campus and fold destination marketing into their approach if they want to compete in the global market place.

Speakers
avatar for Derek Lemieux

Derek Lemieux

Director International, Northwest Community College
Derek Lemieux award-winning International Education Director and Mentor with over 10 years’ experience leading teams to deliver broad-scale long term strategies within K-12, college, university and government. Derek uses data driven decision making to advance strategic plans that... Read More →
SM

Sarah Mines

Vice President, Sales, ICEF
Sarah Mines has over 12 years of experience in international education leadership, specializing in developing and maintaining international partnerships for Canadian institutions. With an extensive background in all aspects of internationalization, Sarah has in-depth knowledge of... Read More →


Monday June 18, 2018 3:15pm - 4:15pm
Salon C

Attendees (21)



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