This event has ended. Create your own event on Sched.

BCCIE Summer Conference provides an essential platform for the growth of BC’s International Education sector. BCCIE’s annual conference brings together more than 500 participants from our province, across Canada and beyond our borders. The conference attracts senior leaders, researchers, practitioners, student service providers, administrators, government, NGOs, and students to explore these ideas with the aim of strengthening our work and taking steps towards advancing outstanding leadership in the fields of International Education in BC.

For the full sponsor list, please visit our website.

Please use the following keywords in the search function to locate your sessions of interest: K-12, Post-secondary and Language.

*Times and descriptions are subject to change.

Back To Schedule
Monday, June 18 • 3:15pm - 4:15pm
Regional Approaches to Education Marketing

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

In today's connected world students are looking for a well-rounded education experience that is rooted in high-quality education but also offering a robust and varied student experience outside of the classroom. In the fast paced and competitive global environment of international education, institutions are looking to harness their collective power through destination inspired marketing. More institutions are approaching their regional counterparts for collaborative, not competitive, joint marketing opportunities. Institutions marketing independently, then, must consider their community assets/identity off campus and fold destination marketing into their approach if they want to compete in the global market place.

avatar for Derek Lemieux

Derek Lemieux

Director International, Northwest Community College
Derek Lemieux award-winning International Education Director and Mentor with over 10 years’ experience leading teams to deliver broad-scale long term strategies within K-12, college, university and government. Derek uses data driven decision making to advance strategic plans that... Read More →
avatar for Sarah Mines

Sarah Mines

Vice President, Sales, ICEF
Sarah Mines, Vice President, Sales at ICEF, has spent the better part of her career in international education leadership. She has a keen understanding of international student recruitment and retention and has presented at over 30 different conferences on topics ranging from marketing... Read More →

Monday June 18, 2018 3:15pm - 4:15pm PDT
Salon C